Blog | ViaVerus

When small markets lead to BIG opportunity

The common wisdom is always go BIG! Actually it’s more a hard and fast rule. But that’s not how disruptive markets are built. Think...

Wanted Cowboys, Rebels and Troublemakers (or Job Description: Sales Rep for Disruptive Product Launc

What really sets [Special Operations Forces soldiers] apart is their attitude, which is a unique mixture of unpretentiousness paired with...

Avoiding the Innovation Death Spiral

The new product launch is always an exciting time, whether in a startup or an established company. A time great promise. But it is also...

5 Secrets of a Successful Product Launch

Successfully navigating a new product launch is one of the most challenging aspects of business. It is a time of high expectations and...

A Special Forces team for new product launch - Part 2: The Tip of the Spear

Last week, we discussed the why and who of the Special Forces sales team. Let’s dive into how the Special Forces product launch team...

A Special Forces team for new product launch

Like a military special forces team, the skill set required for product launch sales are vastly different than your regular sales team.

Righting a new product launch that has gone off-track

There are numerous reasons for new product launches to go off track. I spoke about one last week, One Simple Question, where the product...

One Simple Question

Ninety percent of startups fail and 90% of those don't make it due to market failure. Asking and answering one simple question would...