Successfully navigating a new product launch is one of the most challenging aspects of business. It is a time of high expectations and high activity. So what is a SUCCESSFUL new product launch? For every launch I’ve witnessed, the primary metric is revenue or sales. But this singular beacon of success has often led us down a dangerous path of overspend and underperform.
The one piece missing at launch required by every experienced sales organization to reliably generate revenue is a proven repeatable sales process (RSP). If this became our beacon of success, discovering and codifying the RSP, what would change? Download my 5 Secrets of a Successful Product Launch to begin to answer this question.
And check out my next AME Customer Discovery Bootcamp starting April 1 (additional dates available).