SERVICES
ViaVerus is your partner in moving your product launch growth and revenue targets successfully forward, minimizing early operational burn while building brand equity and long-term value. The ViaVerus true path approach is both personalized and highly integrated and includes the following services implementing the Agile Market Entry framework:
Primary Market Research
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Uncover your customers true needs and willingness to pay
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Identify and validate entry points (high-probability beachheads)
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Market plan assumptions analysis – validate and invalidate known assumptions and uncover hidden assumptions
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Intelligently inform product design
Sales Execution to Scale
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Establish first revenue
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Utilize early input to develop messaging and materials
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Provide the required training for expansion to larger sales organization
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Develop and codify Repeatable Sales Process (RSP)
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Seamless handoff of RSP to professional sales organization
Launch Planning
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Align leadership with AME goals
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Establish "special forces" sales team
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Establish programmatic input cycle for evaluation and rapid market adjustment
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Profile ideal target accounts
Other Services
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Relaunch underperforming product launches using Agile Market Entry framework
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Mentoring and coaching for best practices in innovation launches